What are the Franchisor’s obligations if a Franchisee’s exclusivity of territory is threatened?

Exclusive territory clauses are common in franchising. They have the effect of preventing franchisors from competing with franchisees, often within a defined geographic boundary. However, what are the franchisor’s obligations if another franchisee is found to be operating within a franchisee’s territory? The Full Federal Court has considered this issue in the recent case of Marmax Investments Pty Ltd v RPR Maintenance Pty Ltd [2015] FCAFC 127.