Louise Wolf

Senior Associate

+61 3 8540 0273 +61 408 317 751

Louise is a Senior Associate in our Corporate Advisory and Franchising Team with expertise in franchising, intellectual property and privacy law.

Louise’s Practice

Louise focuses her practice on providing practical and commercially sensitive advice about franchising, intellectual property and privacy related matters to both national and international corporates, franchisors and franchisees.

Areas Of Specialty – Franchising

  • Corporate structure and asset
    protection advice
  • Strategic advice in establishment of
    franchise systems
  • Drafting franchise agreements and
    disclosure documents
  • Franchising Code of Conduct advice
  • Conducting franchise transactions
  • Advice regarding unfair terms
  • Third line forcing notifications
  • Pre-purchase due diligence and
    strategic advice for prospective
  • Business acquisitions and sales

Areas Of Specialty – Intellectual Property

  •  Advising on branding issues
  • IP due diligence
  • Trade mark applications, renewals and
    transfers within Australia and
    international jurisdictions
  • Strategic advice on trademark
    registration issues
  • Trade mark oppositions
  • Non-use and revocation applications in
    Australia and New Zealand
  • Advising and drafting IP licenses



Areas Of Specialty – Privacy Law

  • Privacy law audits
  • Drafting privacy policies, website
    policies and notifications
  • Developing training courses on

Industry Experience

  • Franchising
  • Intellectual property
  • Privacy
  • Distribution and licensing
  • Corporate and retail


  • Bachelor of Laws Monash University
  • Bachelor of Arts (Honours) Monash University
  • 2000 – Admitted to the Supreme Court of Victoria and the
                     High Court of Australia


  • Law Institute of Victoria
  • Intellectual Property Society of Australia and New Zealand Inc.

Significant Matters

  • Author of Australian Chapter of the International Franchising Handbook.
  • Member of the organising committee for the 2017 Franchise Council of Australia Legal Symposium.