The decision of the recent case of National Rugby League Investments Pty Limited v Singtel Optus Pty Ltd has reaffirmed the value of licencing of digital rights by sporting organisations.
If you are thinking of extending your business off-shore, there are some important things you should consider before you use your trade marks in another country.
Because your trade marks are important assets of your business they need to be managed carefully and maintained in order to add value to your business. Here are some vital steps you can take to ensure your trade marks maintain their value and add value to your business.
Many businesses are suffering from the sale of counterfeit products which are manufactured overseas then find their way into Australia for sale at various outlets including weekend markets.