Many people become confused about the difference between the terms ‘trade mark’, ‘company name’, ‘business name’, ‘domain name’ and ‘phoneword’, and the various forms of protection each offers. Mistaken assumptions about each of these terms may adversely impact upon your business, and the advice you give/receive.
The recent Federal Court decision to refuse an application for interlocutory injunction again highlights the importance of clarifying intellectual property ownership and use rights. If a party does not have the rights asserted, questions will be raised on its ability to bring intellectual property infringement proceedings.
Market leader Google operates the largest keyword advertising network, AdWords. Keyword advertising is increasing in the Australian market to search businesses and products. Is your company using keyword advertising to generate sales enquiries?
If your export business has internationally promoted intellectual property and know-how, goods and (most) services, inbound tourism or conferences and held events in Australia during 2008/2009 financial year, you may be able to claim expenses for specific export promotional activities.